A. Aboudi Al-Jubouri, « Banking marketing and its role in achieving competitive advantage in private banks (Babylon Bank model) », JAAS, vol. 1, nᵒ 2, p. 24, juill. 2019, Consulté le: oct. 09, 2026. Disponible sur: https://afroasian-studies.de/index.php/jass/article/view/23