The Role of Corporate Social Responsibility CSR in the Promotion of Entrepreneurship Projects’ Sustainability.

Résumé

The aim of this paper is to highlight the role of Corporate Social Responsibility CSR in the promotion of entrepreneurship projects’ sustainability and this after the increase of the need of entrepreneurship’ social aspects regarding the importance of entrepreneurship in the creation of small and medium entreprisesSMEs which constitute the predominant proportion of corporations constituent of the economic fabric and the seedbed of entrepreneurship development. So these SMEs must contribute to this development by integrating Corporate Social Responsibility in their activities in order to ensure the survival of these corporations, and thus to guarantee the sustainability of these entrepreneurship’ projects. The result of the study revealed that there is a need to apply corporate social responsibility in the activities of corporations in order to ensure their survival as we have seen through the case study that it has a significant impact on the promotion of entrepreneurship’ projects.