The Reality and Future of E-commerce in Africa in Light of the Coronavirus

Abstract

The great progress that we are witnessing at all technological and digital levels has allowed the process of organizing the products displayed on the Internet, as different digital commercial platforms can direct users to the products they are looking for based on their data; Where a number of economic experts predict that e-commerce in the world has a bright future; Due to the large purchasing power of individuals and customers , and the widespread use of the Internet. The same applies to Africa, where there has been an increase in online buying and selling, and e-commerce has boomed, especially with the spread of the Corona virus, an increase in the number of Internet shoppers, and an improvement in electronic payment processes. The study found a noticeable improvement in e-commerce operations in Africa as a result of the increase in the number of Internet and mobile phone users, and the development of the financial and banking sector in Africa, but Africa still faces several problems in the way of developing e-commerce, the most important of which is the weakness of the electronic infrastructure , the weak confidence in electronic transactions , and