Social media applications, guidelines and analyzes

Abstract

With the emergence of social media platforms, companies can market their brand using analysis and follow-up tools, which monitor and track social networking sites, provide information and comprehensive data about customers, and enable organizations to track competitors easily. Understanding social media applications helps determine the appropriate analytics tool for each platform which measures the data that matters to the brand. The marketer must also analyze the impact of his strategy on social media sites and track its performance. Creating information reports helps understand the audience, discover more about followers who interact on the platform, and learn about their geographical locations, languages spoken, and demographics. Gaining comprehensive visibility with rich social media analytics helps make intelligent decisions based on social media metrics. The data collected will determine the success of digital marketing; it is the map that guides the marketer and is used to improve the experience and find new opportunities.