The reality and requirements of the operational environment of the White Nile University in the light of strategic planning: (a case study of the Bachelor of Architecture Engineering program)

Abstract

The aim of this paper is to examine six selected themes that represent the operational environment and contribute to successful strategic planning at White Nile University as one of the Higher Education Institutions (HEIs) in Sudan. Institutions including higher education institutions that wish to achieve their goals in today's rapidly changing operating environment must formulate and implement realistic operational strategic plans. Existing literature has identified some factors that influence the success or failure of the operating environment. However, the extent to which these factors influence strategic planning in higher education institutions in Sudan is still unclear. For this examination, questionnaires were completed via direct distribution and returned by 70 participants who were students of the Bachelor of Architecture program. Data analysis necessitated both descriptive and inferential statistics to describe  Journal Of Afro-Asian Studies ------- The seventeenth issue of May 2023 -------  Democratic Arab Center For Strategic, Political & Economic Studies Berlin / Germany 49 the characteristics of the study sample’s vocabulary by making frequency tables that include frequencies, percentages, and graphs of the study axes to identify the general trend of the sample’s vocabulary in terms of the percentage of each axis separately and the standard deviation to determine the amount of dispersion in the respondents’ answers for each statement on the average. Arithmetic, as well as calculating the reference average for the sample's answers using the five-point Likert scale to measure the attitudes of the respondents' opinions. This study demonstrates the impact of these factors on the operating environment and provides a basis for developing strategic planning practices for the university and similar other universities.