South Korea Public diplomacy and COVID-19: Aspects of impact and improvement
Keywords:
Public diplomacy, soft power, COVID-19, South Korea, crises management, cultureAbstract
The purpose of this paper is to highlight the role of South Korea public diplomacy in COVID- 19 era. Emphasizing the role and purpose of Public diplomacy in favor of traditional international relations channels, as diplomacy has become a strong tool for nation-state governments to publicly promote their countries vision and values to foreigners through more informal mediums and strategies. The country image was influenced by a range of non-state actors . Also information tech give them multiple connections mechanisms, where these technologies excel on the traditional diplomacy. We will showcase Korea’s P D journey and what differentiates it. Unmasking prior to that ; the governmental early response to the virus outbreak, with an emphasis on using cultural diplomacy to share more of so successful tecno-science based response and data-driven leadership of the Korean Republic amidst covid sars covid 2 pandemic.