The role of intellectual capital in achieving competitive advantage (A case study of Omdurman National Bank 2010-2015)

Auteurs

  • Al-Bashir Al-Tijani Muhammad Bakht El-Ruda University - White Nile Private University. Auteur

Mots-clés :

intellectual, the capital, achieving, competitive advantage

Résumé

The aim of the research is to know the role of intellectual capital in achieving the competitive advantage in Omdurman National Bank. The researcher used the descriptive and analytical approaches and chose a soft sample of (25%) of the research community, which consists of (250) individuals. He also used the (SPSS) program to analyze the questionnaire data. The researcher reached several results, the most Important of which is the validity of the research hypothesis and the bank's endeavor to achieve better competitiveness.  

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Publiée

2023-02-01

Comment citer

Al-Tijani Muhammad, A.-B. (2023). The role of intellectual capital in achieving competitive advantage (A case study of Omdurman National Bank 2010-2015). Revue Des études Afro-Asiatiques, 5(16), 10. https://afroasian-studies.de/index.php/jass/article/view/171

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