The role of dynamic marketing by raising the competencies ofuniversity professors through the competencies model

Abstract

Cultural movements are a marketing model that builds brands by identifying, launching, organizing, or aligning culture, and building multi-level connections around the idea so that passionate advocates can join, mobilize, participate and bring about change. The cultural movement requires a radical rethinking of the old rules of marketing. Competencies are therefore a summary of the skills or key personality and behavioral patterns of the individual through the dynamic marketing of cultures. They form the basis of any masterful professional behaviour, and their level of maturity is critical to success in the performance of the professions involved. From this point of view, the competences of university professors are of exceptional importance, mainly because teachers or professors form the basis for creating new knowledge and new values that benefit the university and students, and then also on institutions that act as employers, who should be able to use reasonable use, and the purpose of the study is to analyze the professional personality of university teachers and the disciplines they should enjoy. The study also presents the results of a survey based on a questionnaire conducted with a sample of 453 students from the University of Baghdad. The first phase of our survey (2015/16, 215 students) focused on questioning the disciplines that the teacher should be proportional according to the students. which is covered by this study, focuses on identifying the negative and positive competencies and characteristics of teachers, i.e., on the question of what characteristics the teacher should certainly not have and should have. In addition to the interesting results of the survey, the most important part of the study is the competency model originally created by the university teacher. This competency model should become a quality standard or an example of positive indicators of the teacher's behavior at work. The model also needs to clearly identify the negative indicators (undesirable behavior) that teachers should remove from their performance and behavior. The management of the college or university should be strictly punished for the continuation of such conduct. In order to achieve the objectives of the research, a hypothetical model was built that determines the nature of the relationship between the independent variable (dynamic marketing of cultures) and the adopted variable (competencies) through its impact on educational institutions and students. A range of statistical methods were also used in data analysis based on the Five-Year Likert scale in the design of the questionnaire and the correlation coefficient to determine the relationship between the research variables.