The Public Attitudes towards following up the media coverage of the French presidential elections on "Facebook" pages, a field study.
Keywords:
audience attitudes, media coverage, French presidential elections,Abstract
The study aimed to identify the public's attitudes toward following up on the media coverage of the French presidential elections on "Facebook" pages. It used the descriptive approach in the sampling survey method as a tool for data collection. There is a statistically significant correlation between the respondents' follow-up of the media coverage of the French presidential elections via "Facebook" and their attitudes towards it. This may indicate that the more follow-up, the greater the tendency towards to follow up on topics of interest to them that both candidates addressed in their electoral programs. This is reflected in the polarization of voters towards electoral participation or support for or rejection of the candidate. There are also statistically significant differences between the forms of male and female interaction with the topics addressed by the French presidential candidates via "Facebook" and in the direction of males. This may indicate that they are more aware and aware of the issues of the electoral campaigns they follow, which require a kind of boldness and initiative. Therefore, they interact with them to express their opinions about what the candidates indicated. This is reflected in the voter polarization toward political participation and the tendency to support or reject the candidate.